Consider whether you perhaps use an obscure job title within your business that candidates may not immediately recognise.Perhaps using a job title that is more widely used will help guide candidates to your advert. .Some employers include a salary, as it can help to find candidates who are genuinely interested.It is important to include the location. .
Also make it clear if travel is involved. .The opening to your ad should be a brief outline of your Company.If candidates are interested, they will find out more from your website. .Dont waffle as it will lose the candidates interest but do give information that candidates would want to know such as work culture, how long youve been in business, awards and industry accolades etc.Try to give an interesting introduction to your company and to the role you need to hook candidates into reading the entire advert.
Outline the role and the responsibilities some recruiters use bullet points. .Remember you have to hold the interest of the applicant they may have plenty of other similar jobs to apply for, so you need to stand out.Detail the key requirements as regards qualifications and experience and state which areas of expertise are desirable and which are essential.